Product Design Development of Three-In-One Tote Bag Using The Kansei Engineering Method

The existing tote bag designs are often open at the top and vulnerable to pickpockets. Straps cannot be adjusted in length. Narrow straps, size, weight of their bags causing pain. This study aims develop a multifunctional meet consumer needs make it easier carry goods various sizes using only one bag. population this research is women users who live Tuban, East Java. sample was 30 determined purposive sampling technique with criteria being for least month aged 16-45 years. data collection tool Google Form questionnaire. method uses Kansei Engineering. were analyzed by SPSS 26. results 14 words represent desires product development grouped into four factors: function, appearance, impression, capacity. old design different from three-in-one based on Wilcoxon signed-rank test significance value 4 factors < 0.05.